Impact
Selected examples of growth, transformation, and business performance improvement.

$1B revenue to $0 and back: Navigating a fitness brand during a global pandemic.

1,400 studios globally shut virtually overnight, leaving 1M members with no access to OTF
Led cross-functional launch of "Orangetheory at Home"
Jointly launched OTF documentary on Netflix to generate interest in OTF at Home as well as future interest
300 unique workouts, 24 million completed, overwhelming global brand love generated, 92% reactivation of memberships at reopening of studios

Creative renaissance with
business growth at the center.

Coca-Cola Company had historically won numerous Cannes Lions and marketing awards, but the brand lost its momentum and sales were flat
My leadership role included leading a complete audit and overhaul of the Company's internal and external business and marketing approach, streamlining and simplifying strategy for greater business impact
Sales across core brands rose 3-5%, breaking a sales plateau
Achieved the highly-coveted AdAge Creative Marketer of the Year award in 2013

Scaled from $200M to
$1B+ global enterprise

Reversed sales declines through enterprise-wide brand, customer experience, and operating model transformation.
Reduced 70% of SKUs, focusing innovation on higher-value products and occasions.
Modernized the brand from the inside out, including visual identity, store design, digital experiences, ecommerce, delivery, loyalty, and customer engagement.
Built a full-service in-house agency and redesigned the marketing operating model, reducing costs by more than $5 million annually while improving speed, accountability, and performance.